March 2, 2022
KlimaDAO’s market research team is responsible for understanding and reporting on a broad range of internal and external factors that make up KlimaDAO’s operating environment. The insights generated through this work are intended to not only inform the strategic decisions of our Core team and all KlimaDAO Departments, but also ensure these same decisions are fundamentally evidence-based.
With over 60,000 KLIMA holders, and over 40,000 Klimates active in our Discord server, understanding the perspectives, characteristics and experiences of our growing community is vitally important. This is why we launched the Klima Onboarding Survey in December 2021.
The Klimate Onboarding Survey is designed to explore the backgrounds and journeys that Klimates take in discovering KlimaDAO, and their motivations for getting and staying involved in our project. Respondents are presented with a mix of multiple-choice and open-ended questions, all with the aim of collecting critical feedback to bolster and improve Klimates experience across the Klima ecosystem.
The survey responses collected in December 2021 represent the first major intake of the Onboarding Survey, and the results have already informed recent developments in KlimaDAO’s marketing strategy. Insights gathered from the Survey have helped to adjust how, when and where our DAO’s marketing team reaches out to the KlimaDAO community; the types and format of content put together by our creative team (including our new website and the evolution of our brand); and the Discord channels, messaging and events planned by our community team. So a big shout-out and THANK YOU to all Klimates who took the time to complete this survey.
While the report provides detailed results on all of the Survey’s questions that you can explore, here are a few of the key results and take-aways that resonated with our team the most:
Over 1,000 responses were collected over a 13-day period, with a final tally of 760 validated responses included in the analysis following a highly conservative data-cleaning process that eliminated duplicate and disingenuous reponses.
The inaugural Klimate Onboarding Survey has helped us to establish a baseline understanding of Klimate demographics and sentiment. Our market research team will continue to listen to new Klimates through an updated Onboarding survey to be launched soon.
We are also launching a brief, monthly Klima Pulse survey of existing Klimates. Klima Pulse will aim to track community sentiment and opinion over time, and enable the nimble collection of feedback on emerging topics like our new website launch.
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