The Klimate Onboarding Survey: Insight into market research at KlimaDAO
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The Klimate Onboarding Survey: Insight into market research at KlimaDAO

Published Wed Mar 02 2022

KlimaDAO’s market research team is responsible for understanding and reporting on a broad range of internal and external factors that make up KlimaDAO’s operating environment. The insights generated through this work are intended to not only inform the strategic decisions of our Core team and all KlimaDAO Departments, but also ensure these same decisions are fundamentally evidence-based.

With over 60,000 KLIMA holders, and over 40,000 Klimates active in our Discord server, understanding the perspectives, characteristics and experiences of our growing community is vitally important. This is why we launched the Klima Onboarding Survey in December 2021.

The Klimate Onboarding Survey is designed to explore the backgrounds and journeys that Klimates take in discovering KlimaDAO, and their motivations for getting and staying involved in our project. Respondents are presented with a mix of multiple-choice and open-ended questions, all with the aim of collecting critical feedback to bolster and improve Klimates experience across the Klima ecosystem.

The First Klimate Onboarding Survey Report

The survey responses collected in December 2021 represent the first major intake of the Onboarding Survey, and the results have already informed recent developments in KlimaDAO’s marketing strategy. Insights gathered from the Survey have helped to adjust how, when and where our DAO’s marketing team reaches out to the KlimaDAO community; the types and format of content put together by our creative team (including our new website and the evolution of our brand); and the Discord channels, messaging and events planned by our community team. So a big shout-out and THANK YOU to all Klimates who took the time to complete this survey.

While the report provides detailed results on all of the Survey’s questions that you can explore, here are a few of the key results and take-aways that resonated with our team the most:

Over 1,000 responses were collected over a 13-day period, with a final tally of 760 validated responses included in the analysis following a highly conservative data-cleaning process that eliminated duplicate and disingenuous reponses.

  • Klimate respondents represent a broad cross-section of ages, with 27.5% under 30, 38.2% between 30-39, and 31.5% over 40.
  • Respondents are relatively experienced in crypto (64.6% have over 1 year in crypto), yet new to DeFi (69.0% have less than one year in Decentralized Finance, or ‘DeFi’).
  • Respondents are motivated by both financial (83.7%) and climate action (77.2%) prospects of the project.
  • 64.9% of respondents are interested in being an active contributor to KlimaDAO.
  • The vast majority of respondents (83.3%) describe themselves as long-term stakeholders in the project.

Click here to access the full report on the survey.

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Where to next?

The inaugural Klimate Onboarding Survey has helped us to establish a baseline understanding of Klimate demographics and sentiment. Our market research team will continue to listen to new Klimates through an updated Onboarding survey to be launched soon.

We are also launching a brief, monthly Klima Pulse survey of existing Klimates. Klima Pulse will aim to track community sentiment and opinion over time, and enable the nimble collection of feedback on emerging topics like our new website launch.

As always, we invite you to share your opinions and experiences, and join the discussion with fellow Klimates on Discord and on Twitter.

Disclaimer:

The information provided in this blog post pertaining to KlimaDAO (“KlimaDAO”), its crypto-assets, business assets, strategy, and operations, is for general informational purposes only and is not a formal offer to sell or a solicitation of an offer to buy any securities, options, futures, or other derivatives related to securities in any jurisdiction and its content is not prescribed by securities laws. Information contained in this blog post should not be relied upon as advice to buy or sell or hold such securities or as an offer to sell such securities. This blog post does not take into account nor does it provide any tax, legal or investment advice or opinion regarding the specific investment objectives or financial situation of any person. KlimaDAO and its agents, advisors, directors, officers, employees and shareholders make no representation or warranties, expressed or implied, as to the accuracy of such information and KlimaDAO expressly disclaims any and all liability that may be based on such information or errors or omissions thereof. KlimaDAO reserves the right to amend or replace the information contained herein, in part or entirely, at any time, and undertakes no obligation to provide the recipient with access to the amended information or to notify the recipient thereof. The information contained in this blog post supersedes any prior blog post or conversation concerning the same, similar or related information. Any information, representations or statements not contained herein shall not be relied upon for any purpose. Neither KlimaDAO nor any of its representatives shall have any liability whatsoever, under contract, tort, trust or otherwise, to you or any person resulting from the use of the information in this blog post by you or any of your representatives or for omissions from the information in this blog post. Additionally, KlimaDAO undertakes no obligation to comment on the expectations of, or statements made by, third parties in respect of the matters discussed in this blog post.